This Reformation London pop up changes EVERYTHING

You may already be aware of Reformation, the American eco-friendly fashion brand - and favourite of Alexa Chung and Taylor Swift - which has recieved cult status in recent years for its mix of grungy slips, classic dresses and Instagrammable blouses.

Well today there's some fantastic news: a Reformation pop-up has opened in London. YAY.

The pop-up has launched today in London's Seven Dials, Covent Garden, and will allow customers to try on pieces from the store's showroom, before ordering them on touch screens. And the best part is that the orders come shipping and import tax free.

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